++Use drop down menu above to select sessions++
Nine bite-sized webinars. Three weeks. The trends and topics shaping consumer and market research this autumn.
Changes in consumer behaviour and the media landscape, combined with AI’s role in shaping brand recommendation and choice, are shifting how we think about effective brand-building and communications.
The Toluna Autumn Sessions bring together new research, fresh thinking and perspectives from client brands; helping research, marketing and insight professionals keep one step ahead.
FULL SESSION LINE-UP:
Week 1: Finding your Rhythm
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Tue 29 Sept — Creative Best Practice for Reels & TikTok: Exclusive new research with Meta and TikTok on how brands need to adapt their communication for digital natives. Martin Ash - Media & Entertainment Sector Lead.
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Wed 30 Sept — Synthetic Personas Validation: How to confidently navigate the complex landscape of AI and synthetic data approaches. Ruth Spencer - Group Director FMCG.
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Thu 1 Oct — Campaign Effectiveness: so your campaign reached millions. Now what? :What campaign effectiveness really looks like, and how to tell scale apart from true marketing impact. Daniel Braithwaite - Global Creative and Campaign Insights Lead.
Week 2: Chasing the Curve
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Tue 6 Oct — The Evolution of Indulgence: Based on 5.2 million public online conversations across 10 global markets, hear how consumers are moving from excess to smaller, more intentional moments of pleasure. Gilbert Saktoe - Innovation Consultant.
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Wed 7 Oct — The GLP-1 Effect, Part 1: What the rise of GLP-1 drugs means for brands from FMCG to hospitality to health & wellness, and why brands need to react now. Isobel Wadsworth - Client Partner.
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Thu 8 Oct — The GLP-1 Effect, Part 2: A deeper look at how GLP-1 medications are reshaping reward systems, spending priorities and decision-making; with a live client perspective. Isobel Wadsworth - Client Partner.
Week 3: Riding the AI wave
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Tue 13 Oct — New research: Marketing in an AI World, From Mental Availability to AI Availability. Jon Arthurs - Managing Director, Global Head of Sustainability.
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Wed 14 Oct — The Algorithm Said So: How AI is rewriting the rules of brand trust, and what consumers will and won’t hand over to algorithms. Claudia Strauss - Global Managing Director – Qualitative.
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Thu 15 Oct — When Does AI Advertising Earn Audience Permission?: Explore how consumers respond to AI-generated advertising, what shapes acceptance, and how quality, authenticity, human involvement and disclosure influence trust and brand perception. Gilbert Saktoe - Innovation Consultant
Each session features 20 minutes of focused insight followed by live Q&A. Choose the sessions most relevant to you — or join us for the whole series. Use the drop down menu at the top of this page to select your sessions.
Can't make it live? Register anyway and we'll send you the on-demand recording.
