Server-Side Tracking in 2026: The 5 Questions Every CMO Should Be Asking

Marketing decision makers face increasing challenges: tightening privacy regulations, and the need for accurate, consented data. This webinar is designed specifically for those leading marketing strategy and data operations, providing the clarity and tools needed to future-proof their approach.

Join us for an insightful session where Bjoern Sjut interviews Adrian Alvarez on the 5 questions every CMO should be asking about Server-Side Tracking in 2026 — and how SST and consent management solutions can help you improve data quality, ensure compliance, and optimize marketing performance through a first-party data strategy.

Key Insights Attendees Will Walk Away With

• How much revenue are we leaving on the table because of weak measurement?
• Can we improve signal quality without increasing privacy risk?
• What is the "right" infrastructure in 2026? What are tag gateways and "Data Manager APIs"?
• Which parts of our media and analytics stack should move server-side first?
• What ROI should we expect from SST, and how will we prove it?

Speakers

Adrian Alvarez — Growth Marketing Manager, SST Products at Usercentrics

Adrian leads the full customer lifecycle — from acquisition and activation through retention and monetization — for the company's SST line of products. With a focus on driving measurable impact across each stage of the funnel, Adrian brings a strategic, data-driven approach to scaling product-led growth. His work sits at the intersection of marketing and product, making him a key driver of commercial success for the SST portfolio.

Bjoern Sjut — Founder & Managing Director, Front Row

Bjoern is the founder of Front Row, a group of specialized online marketing companies working in the areas of e-commerce and marketplace marketing, B2B performance marketing, CRM consulting, and analytics consulting. Since 2017, he has also been Managing Director of BizMut Marketing GmbH, which specializes in B2B performance marketing and develops effective lead funnels for measurable marketing results.