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About this event
Much of the conversation around GLP-1 medications focuses on consumers actively taking them. Far less is known about what happens after treatment ends. Do former GLP-1 users return to old eating and shopping habits, or do some of those changes stick?
In this webinar, Knit will share original research into the behaviors and preferences of former GLP-1 users. The findings suggest these consumers neither fully return to their pre-treatment habits nor maintain every change they made while on GLP-1 medications. Instead, many develop new preferences that influence what they eat, what they buy, the brands they choose, and even household food decisions.
For food and beverage brands, these shifts create new opportunities across product development, packaging, messaging, and the shelf. More broadly, the research shows how insights and marketing teams can better understand consumers whose behaviors no longer fit existing assumptions, uncover unmet needs, and respond to emerging shifts before they become established trends.
What You’ll Learn:
Hosted by
Molly Barry is a Research Manager at Knit with more than eight years of experience in consumer insights and behavioral research. She specializes in uncovering the motivations behind consumer behavior and translating complex findings into actionable insights for brands. Molly holds a master’s degree in Global Health from the University of Notre Dame, which brings an additional lens to her work exploring the intersection of health, behavior, and consumer decision-making. Her experience spans qualitative and quantitative research, with a focus on understanding how evolving attitudes, behaviors, and cultural shifts shape the way consumers engage with brands and categories.
Erica Foster is Head of Marketing at Knit, the AI-Native Research Agency. She joined as Knit's first PMM and helps tell the story of the value we bring to the industry: helping insights professionals get from scoping to story in a week or less. With a background spanning product marketing, consumer insights strategy, and management consulting, she brings a uniquely cross-functional lens to how AI is reshaping the research industry, and what it means for the insights professionals at the center of it.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
