About this event
Building a successful, large community isn't just about managing thousands of members — it’s about nurturing the vibrant, smaller groups that form within it. The secret? Harnessing the power of microcommunities. These sub-groups are the critical drivers of deep engagement and belonging, translating directly into higher retention rates for your organization. Join us to learn the practical strategy for identifying, nurturing, and activating these intimate groups. Let’s turn your community members into lifelong advocates!
Thursday, December 18th at 2:00 PM EST
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In this workshop, you'll explore:
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Hosted by
Rhona is a Marketing Specialist at Tradewing. She helps associations grow through the platform with campaigns that build community, highlight the heart of the association space, and help associations better serve their members.
I’m Petreysha, a Business Development Associate at Tradewing. I work with associations to understand their needs and introduce solutions that strengthen community engagement, support growth, and help them deliver greater value to their members.
Tradewing is the engagement infrastructure platform for associations, unifying community, learning, events, and insights into one connected ecosystem. It empowers organizations to deliver consistent value, deepen member connections, and drive participation, retention, and sustainable growth.
