Rethinking Competition: Practical Tools for Product Managers

Competition isn’t always who you think it is. Sure, you know your obvious rivals—but from a customer’s perspective, the real alternative might be Excel, an internal workaround, or even “doing nothing.”

This session will help you rethink what competition really means and show how a broader view can sharpen your product decisions. Through a few examples and practical tools, you’ll learn simple ways to spot hidden threats, find new opportunities, and adjust your positioning. The goal: leave with a clearer, customer-first view of your competitive landscape.

Discussion points:

• Competition isn’t always another product.
• Simple tools to map your landscape.
• Sharper positioning through a customer’s lens.

Date and time:

Wednesday 10 December 2025: 12:00 UK / 13:00 CET / 07:00 EST / 04:00 PST

About our speaker:

Linda is a Product Focus Senior Consultant. She has 20 years of experience in product management from communications, med-tech, and software industries. Linda has worked for companies operating in B2B, B2C, and B2G markets. She is a native Danish speaker and fluent in English.