About this event
How the Pandemic Affected Mobile Game Ad Monetisation
Original Air Date - Wednesday October 14th 2020
Our panellists are:
- Moderator: John Speakman, Gamesforum
- Sofia Gilyazova, Head of Ad Monetization, Socialpoint
- Noelia Lopez Molina, Ad Monetisation Manager, Tilting Point
Join John, Sofia and Noelia as they discuss:
- What has been the major impact of the pandemic on Ad Monetisation?
- What were your expectations of players behaviour during Covid and how has it changed?
- How were you analysing player behaviour throughout the pandemic?
- How have you approached buying users during a pandemic?
- Did you see any differences In LTV?
- How are you segmenting players based on Ad Monetisation?
