About this event
Modern marketers need to be agile. Whether responding to a changing landscape, current events or ephemeral consumer preferences, they need to be able to adapt quickly in order to provide opportunities for growth to support their businesses. The key for many organisations may be to have a clear marketing measurement strategy in place.
Hear from Tourism New Zealand, 3Forward, a Media Intelligence & Activation agency, and Salesforce Datorama to learn how creating a measurement strategy and marketing system of record can help you navigate uncertain times with confidence. You’ll find out:
- The importance of setting up a marketing system of record
- How marketing intelligence can improve confidence and agile decision-making
- What you need to do to position marketing as a pillar for business growth
Hosted by
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Guest speaker
Sarah Britton Global Manager Digital Analytics @ Tourism New ZealandG
Sarah Britton is the Global Manager of Digital Analytics at Tourism New Zealand, after spending 6 years at Air New Zealand she decided to make the jump over to Tourism New Zealand mid pandemic to help lead the way on initiatives to help the New Zealand Tourism Industry survive with no international travellers. Sarah has led a number of innovative projects focused on ensuring data and insights are at the centre of marketing activities.
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Guest speaker
Steve Jones Founder & Managing Partner @ 3ForwardG
Steve Jones is co-founder of 3Forward, a digital marketing consultancy. 3Forward was set up to help brands generate transformational ideas & activate on them. Steve is passionate about knowledge sharing and providing open access to data and technology for Marketers. He has helped businesses of all sizes (from Tier 1 brands to non-for-profits) leverage their existing Digital assets to the fullest potential & maximise return on media & marketing spend.
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Guest speaker
Rebecca Haly Director, Customer Success @ Salesforce DatoramaG
Rebecca is a marketing intelligence expert and a client advocate leading a team of Success Managers across the Asia region. With over 12 years experience in the Media, Advertising and Tech industries, Rebecca helps customers realise the value of their marketing data to leverage business growth. She is a passionate Equality advocate and leads the Advocacy pillar for Women's Network Asia. She also sits on the Data and Analytics committee for the IAB SEA + India (Interactive Advertising Bureau) and is a proud #IamRemarkable Facilitator.
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Team member
Mumbrella HostT
