About this event
In this talk I’ll be discussing our award-winning campaign for Admiral’s home insurance product which was recognised at number of industry awards including the CMAs and CIPR awards in 2019. I’ll explain how we approached the brief, came up with the creative campaign and executed it to deliver 73 pieces of top-tier coverage as well as securing links that exceeded our target by 3,150% ! All with a total campaign spend of less than £6,000.
About Laura
Laura is a senior account manager at BrandContent where she's worked for the last two and half years on a whole range of clients and projects with varying budgets.
Responsible for creating and delivering digital consumer PR campaigns for clients across a range of sectors including insurance, energy, property and foreign exchange. Her clients include FTSE 100 company Admiral, AIM listed travel money specialist, Equals and home energy saving assistant, Loop.
Previously at Beattie Communications based in Manchester, Laura worked with brands including Tesco, Specsavers, FlyBe and Nutribullet.
Laura's background has always been in traditional PR, but as the industry evolves, her focus has increasingly been on digital PR campaigns, with a focus on driving links for brands.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Laura Jones Senior Account Manager @ BrandContentLJ G
Laura's worked at BrandContent for the last two and half years on a whole range of clients and projects with varying budgets. Responsible for creating and delivering digital consumer PR campaigns for clients across a range of sectors including insurance, energy, property and foreign exchange.
