A New Era In Conversational Research Has Arrived

Hosted by

• Guest speaker
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  Matt Britton Founder & CEO @ Suzy

  Matt Britton is the CEO of Suzy and widely known as one of America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.

• Guest speaker
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  Laima Widmer VP, Market Research @ Suzy

  Laima has been in consumer insights for over 25 years in corporate, agency and non-profit marketing. Before Suzy, she was at Kantar for 13 years where she started in the quant division at Millward Brown focusing on communications assessment and brand equity tracking working domestically and globally for clients like Unilever and GSK. She then transitioned to Kantar Qual where she led the Qual-Quant practice responsible for my division’s revenue targets, overseeing a team of Quant Leads and managing a portfolio of client relationships. Before Kantar, Laima worked at Citigroup and MasterCard.

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  Grady Leno Chief Product & Technology Officer @ Suzy

  As Chief Product & Technology Officer at Suzy, Grady oversees Suzy’s product strategy, software engineering, and innovation efforts, ensuring the company continues to deliver cutting-edge solutions that empower brands to make data-driven decisions with confidence. Grady holds a Bachelor of Science in Computer Engineering from the University of Michigan and has previously held key technical positions at goPuff, WorkMarket, and Microsoft, where he was responsible for consumer experience, product management, engineering, and mergers & acquisitions.

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  Katie Gross President @ Suzy

  A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as President, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients. Outside of work, Katie tirelessly advocates for women in the workplace, with an added focus on fostering financial independence. She counts herself a member of Women In Research’s WIR exec program, all-female leadership network Chief, and the Financial Gym. She can be found kayaking and stand-up paddle boarding on the lakes of Northern New Jersey.