Landing Pages That Convert for Google Ad Grants and Paid Ads

Are your ads driving clicks, but your forms are barely being filled out?

If traffic looks healthy in Google Ads but donations, appointments, or signups are not following, the issue is often not targeting. It is what happens after the click.

In this session, we will break down the landing page elements that influence Quality Score, ad visibility, and cost per conversion across both the Google Ad Grant and paid campaigns. When budgets are tight, improving what happens on the page is often the fastest lever you can pull to drive better results.

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

What we'll discuss:

• Understand how landing pages directly affect Quality Score, ad visibility, and cost per conversion.
• Learn what Google expects from high-quality pages and how that influences Ad Grant and paid performance.
• Write landing page content that moves visitors from click to action with clarity and confidence.
• Identify and fix the design and messaging mistakes that quietly reduce conversions.
• Improve conversion rates so you can scale results without increasing ad spend.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.