Tactics to combat low Ad Grant spend

Are you leaving money on the table with your Google Ad Grant?

You're not alone—many nonprofits face hidden roadblocks that prevent them from maximizing their ad spend. In this session, we’ll identify the barriers holding you back and share actionable strategies to make every dollar count.

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In this webinar, you'll explore:

🌱Identifying the roadblocks behind low Ad Grant spend

🌱Strategies to maximize and increase spend efficiency

🌱Measuring success and actionable tips for sustaining a healthy Ad Grant spend

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.