About this event
- Why you should start your own agency (this would reprise the themes in the article)
- The importance of company culture and how to develop a healthy culture
- Developing and honing your proposition
- The ground rules for employing freelancers
- Getting your pricing right
Presenter - John Ashton, Director, Write Arm
As a journalist, John has written for national newspapers and has authored numerous books. As a copywriter, he has worked for all kinds of public, private and third-sector organisations.
He founded Write Arm in 2012 with the bright idea of exploiting the talents of a throng of gifted writers, then retiring to a tropical island. It didn’t quite work out that way as he found that he rather liked the buzz of meeting clients and winning new business.
Hosted by
-
Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
-
Guest speaker
John Ashton Founder @ Write ArmJA G
As a journalist, John has written for national newspapers and has authored numerous books. As a copywriter, he has worked for all kinds of public, private and third-sector organisations.
