Arenametrix invites you to their event
About this event
Audience subscription in the classical music and performing arts industry is nowadays a burning topic: some are ready to drop it, saying it’s an outdated model ; others are strong advocates, saying it remains the safest way to reach a minimal capacity and to manage loyalty efficiently by providing attractive advantages. And how can you blame them: who doesn’t dream of a Netflix-like success story in the theatre world?
At the same time, audience members are definitely looking for more flexibility and many of them now prefer buying tickets on short notice. Beyond this question about subscription lies a deeper issue: attractivity & audience retention.
What are the innovative models today and which make us question this status quo? As the year 2023 is underway, what should a theatre, a concert hall, an opera house do to attract new audience members and retain them? How can we manage loyalty and think outside the traditional Patrons-Subscribers box?
Arenametrix is glad to host a webinar on the topic by bringing together speakers coming from different backgrounds, all with a strong common passion for classical music and the performing arts. Strong with their expertise, they will share their thoughts on new inspiring models.
Hosted by
Martin is in charge of Arenametrix development in the german-speaking area and is collaborating with theatres, opera houses, concerts halls and other venues in the management and the centralization of their audience's data.
Sophie Garzon-Lapierre heads the Business Development & Marketing Team at the Viennese Tech company easy-connect. Having collaborated with partners across the European Performing Arts scene, including istitutions like the Vienna State Opera, Salzburg Festival, Berlin Philharmonic, her team continues to strengthen institutions‘ audience development strategies by digitalizing their sales and communication channels. Thanks to a new set of innovative digital tools centered around digitalized patron programs as well as Social & Community features, digital customer acquisition and retention approaches have been brought into the 21st Century.
Thomas Roy has been working in the field of training for 10 years now (or almost)! A jack-of-all-trades with an atypical background, he now acts as experience director at LCILX, the spearhead of the digital offer of the LCI Education network. The Blue Concert allowed him to bring together in the same project his passions for music, the design of innovative experiences, as well as the pure pleasure of working on blur!
Magdalena Menheere has been working in Arts Administration for over two decades. Her passion for music and people has led her into the Ticketing world and made her to an interdisciplinary expert in this field. With a Master in Musicology Magdalena Menheere has gained profound experience in Sales, Digital Marketing, E-Commerce, Project and Change Management. She has recently introduced a new Ticketing Software for the Austrian Federal Theatres with a volume of 1.3 million tickets per year, 4 theatres and almost 200 users.
Kerstin Glasow has worked in arts marketing for more than fifteen years. Currently she is Director of Communications, Marketing & Sales for the Berliner Philharmoniker. She is responsible for the orchestra’s strategic positioning across all communication channels as well as customer service and the institution’s commercial strategies with regards to ticket sales, subscriptions, merchandise and the Philharmonie shop. Previously she was Head of Marketing and Communications at the Wiener Konzerthaus in Vienna where she oversaw the concert hall’s marketing, PR, digital and branding strategies as well as visitor research, evaluation, audience development and partnerships. Before moving to Austria, she worked for leading arts organisations in London for eight years, focusing on museum marketing and crowdfunding.
Krystian is specialized in Marketing and PR for orchestras. He's coaching and accompanying orchestras, conductors and musicians in order to help them better communicate with their audience. To do so: Development of Concert Series Development and Execution of Recording Projects with International Music Labels Developing of Branding Strategies for Artists, Orchestras and Music Institutions Collaboration with Artist Management (International Touring & Engagements)
Valorisez vos données d'aujourd'hui pour développer vos publics de demain ! Solution SaaS à destination des organisations sportives, culturelles et de loisirs.
Enhance your data today to develop your audiences tomorrow! Arenametrix is a SaaS solution for sports, cultural and leisure organizations.
