About this event
As competition intensifies on Amazon, brands that win are the ones using every advertising tool at their disposal.
Join our expert panel for a deep dive into the tactical media strategies driving measurable growth — from DSP and AMC to on-site and off-site placements. You’ll gain practical insight into how to structure campaigns, integrate ad types, and measure what truly matters.
What you’ll learn:
- Advanced Tactical Media: How to use DSP, AMC, and cross-channel ads to strengthen performance.
- Action Plans for Now and 2025: Short-term tactics that drive results and long-term tests to future-proof your strategy.
- Integration of Ad Types: Making on-site and off-site ads work together for full-funnel impact.
- Measurement & ROI: The right metrics to track and how to interpret attribution across channels.
- Real-World Brand Insights: Practical examples from a brand using tactical media to drive growth
If you’re ready to take your Amazon advertising to the next level and turn tactical media into commercial impact, don’t miss this session.
Hosted by
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Team member
Josh McNeice Growth Director @ Venture ForgeJM T
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Guest speaker
Elfie Brocklehurst Paid Advertising Manager @ Venture ForgeG
Elfie is an experienced Amazon advertising specialist with over five years of hands-on expertise managing PPC and retail media strategies for leading brands. At Venture Forge, she oversees paid media performance across Vendor and Seller accounts, ensuring every campaign drives measurable growth and commercial impact. Her background spans agency and in-house roles across FMCG, consumer goods, and technology, giving her a deep understanding of what it takes to deliver results in competitive categories.
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Team member
Mike Godsiff Head of Advertising and Media @ Venture ForgeT
Head of Advertising and Media at Venture Forge, with extensive experience in Amazon advertising, campaign management, and marketplace growth. I specialise in helping brands maximise performance and profitability through data-driven media strategies across Amazon.
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Guest speaker
Bill Carter Sales Director EU @ PacvueG
Bill is an experienced media professional with over a decade of expertise in e-commerce and retail media advertising. As Senior Sales Director at Pacvue, he helps brands and agencies optimise performance across digital retail channels through data-driven, full-funnel advertising solutions. With a proven track record in leading teams, driving sales growth, and launching new products efficiently, Bill’s experience spans multiple verticals including consumer electronics, FMCG, and travel.
Venture Forge
Commercial Clarity for Leading Amazon BrandsVenture Forge drives commercial success for brands on the world's largest shop. We help you grow the top-line, and dig deep into your bottom-line - turning overlooked opportunities into a more profitable way to do Amazon from beginning
