From Cause to Consumer: The State of Values-Based Marketing in F&B

From Coca Cola to Bud Light to Airly Foods, brands use values-based marketing as a means to align their core values with that of their consumers. In order to create a successful campaign, it’s important for brands to understand what values consumers are most passionate about and what drives commitment and loyalty.

Join Melissa Dunn, SVP of Enterprise Marketing at Suzy and Eric Pierce, VP of Business Insights at New Hope Network, for a webinar all about values-based marketing. Tune in to learn more about:

• Consumer sentiments towards values-based marketing
• Whether or not consumers are more likely to shop for F&B brands based on their values
• How values differ across natural channel shoppers