About this event
Refresh. Redesign. Convert: Amazon Content Strategies for 2026
Most Amazon listings don’t stop performing because of advertising.
They stop performing because customers lose confidence.
Confidence comes from content.
And right now, how customers evaluate products on Amazon is changing.
In this Beyond the Listings session, Venture Forge’s senior team, alongside Lee Clowes, Founder of Trends UK, will share what they are seeing first-hand across established Amazon brands, and what separates listings that convert from those that stall.
In this session, you’ll learn:
• Why mobile shopping has changed what customers actually see before buying
• The content mistakes that quietly damage conversion and reviews
• Why many new product launches struggle to gain traction
• How imagery, video, and Brand Stores influence performance
• What effective Amazon content looks like heading into 2026
Why this matters
For established brands, content is no longer just a creative exercise.
It directly influences:
• Conversion
• Advertising efficiency
• Customer trust
• Long-term performance
Yet many brands are still operating with content structures designed for how Amazon worked in the past, not how customers shop today.
Who this session is for
This session is designed for established Vendor and Seller brands already selling on Amazon who want to improve performance and support future growth.
If Amazon is a meaningful revenue channel for your business, this session will help you understand what needs to change and what to prioritise next.
Hosted by
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Team member
Andrew Banks CEO @ Venture ForgeT
CEO of Venture Forge, leading 25+ Amazon brands to sales success on Amazon across the UK, Europe and North America.
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External speaker
Lee Clowes Managing Director @ Trends UKLC E
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Team member
Robert Smith Head of Design @ Venture ForgeT
Head of Design at Venture Forge, with 18+ years’ experience delivering commercially focused brand and design work across B2C and B2B. Rob specialises in Amazon creative, aligning PDP, A+, Store and campaign assets to drive conversion and scalable brand growth.
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Team member
Jessica Turner Senior Account Manager @ Venture ForgeT
Senior Account Manager at Venture Forge, with 3+ years’ experience supporting and scaling Amazon brands across the UK and Europe, delivering commercially focused account management and long-term growth.
Venture Forge
Commercial Clarity for Leading Amazon BrandsVenture Forge drives commercial success for brands on the world's largest shop. We help you grow the top-line, and dig deep into your bottom-line - turning overlooked opportunities into a more profitable way to do Amazon from beginning
