About this event
You’ve nailed your marketing campaign with spot on branding, cultural awareness, and clear, consistent messaging. But when you’re a global business, how do you ensure that what resonates in one language, hits the spot in another? Will jokes still land, and will carefully crafted slogans stay catchy and memorable? Cue transcreation!
In our webinar, hosted by James Brown, Comtec’s Head of Commercial, you’ll discover:
- How the transcreation process enables creative content to hang onto its wow factor, retaining original tone, style and intent.
- Examples of success stories through three iconic brands, demonstrating the impact of smart transcreation on real world campaigns.
- How it works in practice, when it’s needed, and how businesses can link it with their cultural awareness of markets to deliver optimised, high-performance communications the world over.
Our Speaker
James Brown is Head of Commercial for Comtec Translations. James began his career in the languages industry in 2012, after completing a degree in French and German Studies at the University of Warwick.
After several years working as both a project manager and account manager he took on the role of Head of Operations, which involved managing, supporting and mentoring Comtec’s project management team and overseeing quality assurance and staff learning and development. James now works as Comtec’s Head of Commercial, focussing on implementing Comtec’s business development strategy and participating as a member of our Senior Leadership team, advising on team culture, service development, diversity and inclusion, quality assurance and recruitment.
James is a member of the Content Marketing Association (CMA), participating a member of their D&I Leadership Council. James’ interests outside work include history, swimming, cinema, creative writing and rugby.
Webinar Host: Rob John
Rob is the Managing Director and heads up the Content Marketing Association, tasked with ensuring the content marketing industry continues to thrive, both in the UK and overseas. By working closely with publishers, agencies, and in-house content creators, Rob and the team at the CMA are able to continuously educate those in the industry, whilst engaging and growing the wider content community.
Hosted by
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Guest speaker
James Brown Head of Commercial @ Comtec TranslationsG
James Brown is Head of Commercial for Comtec Translations. James began his career in the languages industry in 2012, after completing a degree in French and German Studies at the University of Warwick.
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
