Mastering TikTok: What High-Impact Brands Do Differently

How do today’s most successful brands cut through the noise on TikTok?

With over 7 million companies now active on TikTok, the platform has become one of the most competitive and challenging social networks for brands to master. Visibility is hard-earned, trends move fast, and intuition alone is no longer enough.

In this webinar, we unpack the findings from our latest study, The TikTok Playbook for Brands, using social listening data to deliver a clear, evidence-based view of what actually drives performance on the platform.

Drawing on millions of data points, we analyse brand-led content and viral posts to identify the creative patterns, behavioural triggers, and engagement mechanisms that consistently generate reach and impact. Through concrete brand examples, we show how leading companies adapt to TikTok’s unique codes, spot emerging trends early, and build visibility through content that aligns with audience expectations.

Attendees will gain:

• A data-driven framework for building effective TikTok strategies
• Insights into the formats, tones, and creative choices that consistently perform, backed by social listening insights
• A breakdown of high-impact brand examples and the signals behind their success
• Evidence-based best practices derived from real viral content and trend analysis
• Actionable takeaways to create TikTok-ready content with confidence

Whether you work in brand strategy, social media, or digital communications, this session will give you the analytical tools and insights needed to navigate one of today’s most demanding platforms and turn data into smarter creative decisions.