Turn Association Learning and Certification Into Non-Dues Revenue

Your association invests in education. Which learning experiences could also support a sustainable revenue model?

Charging for a course is only one part of the decision. The stronger question is what learners will gain and whether your association can deliver that experience at a price and level of effort that make sense.

This session explores how associations can evaluate revenue opportunities across learning and certification while protecting the value of membership. We’ll consider what belongs within member benefits, what could justify a separate purchase, and how peer discussion, practical application, and continued support can strengthen a learning offer.

The focus is ultimately on identifying programs that serve a clear need and can support their own delivery.

What We'll Cover:

• Identifying learning needs with potential demand for paid programs.
• Distinguishing member-included education, premium learning, and certification opportunities.
• Considering pricing, delivery costs, packaging, and appropriate sponsor support.
• Measuring learner value and program performance beyond registration numbers.

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