Greenbook invites you to their event

Shaping the Future of Research: How to Stay Ahead of MR Trends

About this event

Data is abundant, and change is constant. Whether it’s learning how to integrate AI into workflows, refine storytelling, or expand your research techniques, there’s always something new to master in market research, insights, and analytics.

To stay ahead, it won’t be enough to simply adapt — you’ll need to be proactive and forward-thinking.

Join Greenbook and Alida on Thursday, October 17th at 1 pm et to explore the transformative trends shaping the future of research and get actionable tips to keep your research practice ahead of the curve.

Key Takeaways:

  • Explore how AI technologies are transforming data analysis, automation, and innovation in market research.
  • Understand the shift from traditional data gathering to strategic storytelling and its impact on research effectiveness.
  • Learn strategies for expanding and optimizing your research capabilities to stay ahead in a dynamic market.
  • Discover how to use storytelling techniques to make your data more persuasive and engaging for stakeholders.
  • Get insight into the latest advancements and best practices that will shape the future of market research.

Don’t miss this opportunity to stay in the lead and drive your organization’s success.

Hosted by

  • Guest speaker
    G
    Karen Lynch Head of Content @ Greenbook

  • Guest speaker
    G
    Andrea Eaker Research Program Manager @ Alaska Airlines

  • Guest speaker
    G
    Lisa Petitte Principal Research Strategist @ Alida

Greenbook

The Future of Insights

Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.