The Rationale Purpose Series: Employer branding with purpose

Businesses which prioritise employee experience understand the significant cost of poor perception in talent pipeline challenges and talent attrition. But how do you respond to this shift? How can you tell a compelling employer story? 

Creating a purpose-driven employer brand is the first best step to attracting, retaining and developing the best talent. 

In ‘Employer branding with purpose’ Rowan and Svein from Rationale will discuss how you can create an authentic brand story, bring it to life through compelling communications and, crucially, create a pointed operational action plan. 

Presenters, Rowan Morrison and Svein Clouston

Rowan Morrison and Svein Clouston are founders of Rationale, the brand purpose and content marketing agency. They support global clients in defining authentic narratives and purpose strategies, delivered through creatively compelling internal and external communications. Part of the Rationale Purpose Series, this webinar will show you how to define, articulate and amplify your employer brand and employer value proposition, providing case studies and methodologies to bring this to life.