Understanding the Full Picture of Sports Crowds and Fan Behavior

Wednesday, July 14 | 12:30 PM ET

There is a dividing line when it comes to the history of fan engagement in sports. There was a time before smartphones, when all eyes seemed to be glued to every move that the likes of Michael Jordan made, and after smartphones, when fans don’t even see baseballs coming at them in the stands at dangerous levels of speed. All apologies to the world-class athletes toiling in the arena, modern stadiums are built with the idea of creating immersive experiences that give fans several options to explore beyond games.

For people working in the business of sports, understanding fan behavior is less a sideshow and more the main event. With modern technology, it’s never been easier to understand who’s in the seats and what’s grabbing their attention. Thanks to CrowdIQ’s high-resolution photography and sophisticated computer vision algorithms, the insights are only getting deeper and deeper.

Join us on Wednesday, July 14 at 12:30 p.m. ET to learn more about the new analytics that CrowdIQ is offering sports teams and leagues.

Featured speakers (Additional speakers to be announced)

Rachel Goodger is the Director of Business Development at CrowdIQ and Fancam. Over the last four years she has led Fancam’s growth across North America, and assisted in the launch of its sister company, CrowdIQ, this past spring. Rachel has a passion for sports and was a three time National Champion and All-American with the University of Minnesota Women’s Hockey team.

Kendall Peters is the Director of Business Analytics for the Minnesota Vikings. Kendall has been working in professional sports since 2014 and been with the Vikings since 2015. He has primarily worked within data & analytics functions to boost organizational knowledge of fans and also assess marketing strategies. Over time he has seen behavioral change both internally and externally to organizations, many times inspired by a culture of information based decision making. He will always be intrigued by how sports can mix passion with process and enjoys being able to apply that daily in many different facets with the Vikings.

Genette Sekse Amar | Director of Business Strategy, Minnesota Vikings

Andrew McIntyre joined Vinik Sports Group (VSG) in May of 2019 as Senior Vice President of Technology & Innovation. VSG is the parent company of the Tampa Bay Lightning and Amalie Arena, Tampa Bay Entertainment Properties, The Identity Tampa Bay and marketing rightsholder for University of South Florida Athletics and Yuengling Center. Andrew is responsible for technology infrastructure and services spanning video production, audio visual, and data center technologies as well as the organizations’ innovation practice. Before joining VSG, Andrew spent the previous eight years with the Chicago Cubs. Andrew was responsible for software development and system implementation for enterprise business applications as well as the technology infrastructure and operations across Wrigley Field and the Chicago campus, the spring training facility in Mesa AZ, and the training academy in the Dominican Republic.

Registration is free. All registrants will receive a link to watch the recording once the session concludes.

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