The New Marketing and Sales Careers Created by AI and Data

Artificial intelligence and data are transforming the way companies understand their customers, build their brands and drive sales. New roles are emerging every year, and the skills employers look for are evolving just as fast. What will marketing and sales careers look like tomorrow, and how can you prepare for them today?

Join Audencia for a live webinar exploring how AI and data are reshaping marketing and sales, and the career opportunities they are creating.

In this session, you will:

• understand how AI and data are changing marketing and sales practices, from customer insights and personalisation to sales forecasting and automation
• discover the new roles emerging in the field, such as marketing data analyst, growth marketer, CRM and marketing automation specialist or AI-driven sales strategist
• learn which skills recruiters are looking for, combining analytical, digital and human capabilities
• find out how Audencia’s programmes prepare students for these careers, through hands-on projects, industry partnerships and international exposure

The session will end with a live Q&A where you can ask our speakers about these careers, the skills to develop and how to get started.

📅 Date: December 10, 2026

🕒 Time: 06:30PM (UTC+1) > compare with your timezone here

🎤 Speaker: José MORENO, Eric CASENAVE, Jean Christophe PINEAU - Program Directors and Marie BOUCHAND (Ubisoft) - Alumni

Whether you are a student, a young graduate or a professional looking to reinvent your career, this webinar will give you the keys to understand a fast-changing field and take the next step toward a future-proof career.