About this event
More or Less: Discussing Ad Frequency
Original Air Date - Wednesday October 28th 2020
Our panellists are:
-
Božo Janković, Business Development Manager, GameBiz Consulting
-
Michal Hablovič, Ad Monetisation Manager, Pixel Federation
Join Božo and Michal as they discuss:
- What is the frequency capping? What does it mean for different ad formats? Doesn't ad revenue grow with every impression - why would you do frequency capping?
- How do you do capping? Per format, per placement, on a game level? Do you use simple caps, cooldown timers or it's determined by game pacing and design?
- Frequency capping and user segmentation. Which criteria make sense to use when segmenting users? What are the benefits? What are the risks?
- Factors that should be taken into account? Ad ARPDAU and revenue, IAP economy, user experience, and feedback?
- How do you do capping from the tech perspective - internal vs. mediation infrastructure?
Hosted by
-
Team member
John Speakman
CEO @ Games Forum Ltd
The Gamesforum Online Weekly Webinar