Gamesforum invites you to their event

More or Less: Discussing Ad Frequency - On Demand

About this event

More or Less: Discussing Ad Frequency

Original Air Date - Wednesday October 28th 2020


Our panellists are:

  • Božo Janković, Business Development Manager, GameBiz Consulting
  • Michal Hablovič, Ad Monetisation Manager, Pixel Federation

Join Božo and Michal as they discuss:
  • What is the frequency capping? What does it mean for different ad formats? Doesn't ad revenue grow with every impression - why would you do frequency capping?
  • How do you do capping? Per format, per placement, on a game level? Do you use simple caps, cooldown timers or it's determined by game pacing and design?
  • Frequency capping and user segmentation. Which criteria make sense to use when segmenting users? What are the benefits? What are the risks?
  • Factors that should be taken into account? Ad ARPDAU and revenue, IAP economy, user experience, and feedback?
  • How do you do capping from the tech perspective - internal vs. mediation infrastructure?

Hosted by

  • Team member
    JS T
    John Speakman CEO @ Games Forum Ltd

Gamesforum

The Gamesforum Online Weekly Webinar