About this event
Decoding Double 11 strategy for premium fashion brands
As the most important commercial & promotional festival in China, Double 11 has always been a delicate moment for brands. However, compared with other categories, such as beauty & consumer goods, massive promotion & heavy gifting are not applicable for the premium fashion players.
How to stand out during Double 11 with a balanced strategy keeping brand equity and satisfying consumers’ exceptions for Double 11?
In this webinar, we will identify the key challenges for premium fashion brands during the commercial period Double 11 by analyzing the best practices of major international brands such as Burberry, Ami, and Kenzo, as well as the outstanding performance of the local Chinese brands. It’s time to renew your vision for the D11 with new standards.
Agenda
I. Challenges for premium fashion brands during Double 11
II. Major exciting trends that are emerging in the Double 11 battlefield
- Catch the eye via D11 dedicated limited edition
- Seize the heat for product new launch
- Uplift the playfulness via gamification
- More diverse GWP approaches
- Embrace the hype of NFT
III. Decoding key ingredients to win on Double 11
Register now to find out more!
Hosted by
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Guest speaker
Gracy Sun Senior Client Partner @ WITH ParisG
With in-depth knowledge of the luxury industry across multiple sectors and markets, Gracy has solid experience in luxury branding, project management, strategy consulting, trend and consumer evolution forecast, digital animations & innovations, etc.
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Guest speaker
Kimi Yuan Client Partner @ WITH ParisG
Before joining WITH, Kimi had 4 years of experience from both brand & platform sides, helping international brands to enter the Chinese market through online channels. At WITH, she continues to build her expertise in the digital path on different problems related to E-commerce.
WITH PARIS
We are the dots.WITH is a digital partner of a new kind based in Paris & Madrid.
In a digitalized world, we are the dots to unlock the potential of new marketing realities and facilitate their implementation.
