About this event
Live sports streaming is an exciting frontier. How can you keep fans engaged while operating in a profitable way? In this session, we will explore how sports brands and media companies can stand out in a crowded market through enhanced fan engagement and optimized monetization.
Join Lemu (CTV Ecosystem Partnerships Manager) from Google Ad Manager and Michel (Senior Director of Engineering) from Dolby as they share the latest trends and insights for live sports streaming, the complexities of ad insertion, and how companies can balance monetization with delivering a top-tier viewing experience to keep them engaged. We will cover:
- How Server-Guided Ad Insertion (SGAI) combines the strengths of both Client-Side and Server-Side Ad Insertion for seamless ad experiences.
- How sports brands and media companies can deliver seamless, relevant ads without compromising the live sports viewer experience.
- What new viewer experiences can differentiate the live sports streaming experience.
- How SGAI solutions optimize ad inventory and boost revenue by increasing rendering and fill rates.
