New strategies for corporate digital impact

Every piece of content and every digital experience now needs to work for two audiences: people and AI.

As AI-powered search, agents and answer engines increasingly influence how information is discovered, interpreted and surfaced, communications, brand and marketing teams need to rethink what makes their content visible, credible and useful.

At this joint FT Longitude and Bowen Craggs webinar, we’ll explore how communicators can adapt without losing sight of the people they ultimately need to reach and influence.

Bowen Craggs will share the key findings from the 2026 Corporate Digital Communications Index Snapshot report, which identifies the current world leaders in this fast-changing area.

Bringing together Bowen Craggs’ expertise in corporate digital communications with FT Longitude’s perspective on thought leadership, audience insight and content strategy, we’ll set out practical, interlocking strategies for creating greater corporate digital impact in the age of AI, looking at the needs of different audiences, where human and machine requirements converge, and what organisations should be doing differently now.