The Study Abroad Portal invites you to their event

Coffee-break Ep. 2: Where Students Really Find You - The New Discovery Journey of Gen Z

About this event

(Spoiler alert: Forget Google. Think TikTok, Reddit, and repurposed content...) 🎯

Traditional student recruitment funnels are breaking. Today’s Gen Z students don’t start their search on university websites, they stumble upon inspiration through social media, short-form video, and peer communities. This likely isn´t news to you, however where and how to find them maybe!

☕ In this Coffee Break, we’ll explore how universities can adapt to where students actually are, and turn digital attention into real applications. Join me for 20 minutes of bold insights and caffeine-fueled strategy:

🔍 The New Awareness Stage – Why Gen Z trusts creators, influencers and short videos over search results.

💬 Micro-Communities – How students use Reddit, Discord & niche platforms to discuss study choices.

🎥 Attention is the New Currency – What type of content (and tone) gets shared, saved, and DM’d.

🧭 Practical Next Steps – How to reposition your brand for organic reach, trust and all doing so without breaking your budget or time!


📅 Save your spot and join me Live (or have your coffee ´On-demand´ whenever you want)

☕ Packed 20-min Coffee Break by WebinarLeads4U – where smart universities meet smart marketing.

Hosted by

  • Team member
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    The StudyAbroadPortal Production @ TheStudyAbroadPortal

The Study Abroad Portal

From Conversations to Conversions!

We are leaders in International Student Recruitment and help connect students worldwide with Universities that fit them, through interactive and engaging Webinars4you!