How Fashion Brands Can Drive New Customer Acquisition

With intense competition, finding the balance between acquiring new customers and retaining brand loyalty is challenging, especially against the backdrop of entrenched discounting.

Anna, our Head of Paid Media, will share her knowledge, having worked in the fashion sector for over ten years.

She will cover how you can drive new customer acquisition through a full-funnel paid media strategy encompassing paid search, paid social, and programmatic.

What you will learn:

• Full-funnel paid media strategies for acquiring new customers.
• How to balance acquiring new customers with retaining brand loyalty.
• Product led marketing strategies for driving new customer acquisition.

How to join the conversation:

We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.

Anna’s experience