About this event
In a world that’s 'always on', brands are increasingly on the hunt for the 'new news' of insight and innovation. Distracted by everything that is changing, we frequently see companies stuck on the new product development (NPD) treadmill, churning out innovations that generate short-term sales growth, but quickly lose out to the next big thing – ultimately succumbing to the same fate as over 80% of NPD launches who fail within their first year.
The key? Being more intentional and strategic – grounding in powerful human insight to create lasting impact.
Join Liz Thompson, Director & Head of North America business strategy and innovation at Brand Genetics, as she hosts a powerful roundtable discussion with industry experts from Mondelēz International, Anheuser-Busch InBev, and Cynosure about how to see through the fog of change in order to avoid ‘fad innovation’ failures.
They’ll share practical examples of how insight, innovation, and strategy teams can tap into the science of what really motivates consumers - empowering you to achieve longer-lasting impact, more profitable innovations, and sustainable brand growth.
3 Critical Factors To Achieving More Powerful and Durable Consumer Insights
- Human Insights: Explore what truly motivates your audience at a deeper level by focusing on what’s not changing
- Tangible Tools: Including how to leverage the 'Motivational Matrix', a science-backed and peer-reviewed summary of nine human goals that motivate behavior, to enhance relevance and ensure your strategy and innovations have an impact
- Growth Strategies: Learn to outlast your competition and grow your brand, with practical guidance on how to instill long-term thinking that will ensure long-term business, brand, and innovation success
Hosted by
-
Guest speaker
Nick Graham Global Head of Insights & Analytics @ Mondelēz InternationalG
Nick is currently Global Head of Insights & Analytics for Mondelēz International, where his team uses a blend of data science and deep human insight to drive better business decisions. He has over 20 years of experience in insights and analytics. Prior to joining Mondelēz in 2021, he spent a decade with PepsiCo in both global and local market leadership roles.
-
Guest speaker
Liz Thompson Director & Head of North America @ Brand GeneticsG
A strategic analyst and born problem solver, Liz has a background in psychology and neuroscience. She is obsessed with uncovering the 'why' behind the 'what', as well as focusing on real-world behaviour to help close the say-do gap in consumer research.
-
Guest speaker
David Cousino Head of Global Brand Insight @ CynosureG
With nearly 30 years of consumer insight and market research experience, David has successfully directed profitable brand development strategies for a variety of well-known entities such as Dove, Vaseline, Axe, Calvin Klein, Ben & Jerry’s, and Sharpie through periods of accelerated growth.
-
Guest speaker
Laura Diamond Consumer Strategy, Insights, Innovation, & Analytics Director, Europe @ Laura.Diamond@ab-inbev.comG
An experienced and multi-disciplinary insights lead, Laura is currently consumer Strategy, Insights, Innovation, & Analytics Director at the world’s biggest brewer!
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
