About this event
From concept to consumer: Discover a fully automated, integrated, and sustainable label workflow.
At Labelexpo Barcelona, visitors joined The Label Trail — a unique guided journey through the six stages of the label production process. Now, we’re bringing that experience to your screen! In this interactive online session, you’ll follow the fictional brand “Dancing Fish” and see how a label comes to life step by step:
- from briefing and packaging management
- through MIS, prepress, and digital print & embellishment
- to finishing, brand protection, traceability, and consumer engagement
Discover how the technologies from our partners — Avery Dennison, Carbon Quota, CERM, Esko, GM, KURZ, KURZ SCRIBOS and Xeikon — work together to deliver a fully automated, integrated, and sustainable workflow.
Not available, register to receive the recorded version.
Hosted by
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Guest speaker
Steffen Scheibenstock Head of Digital Business Development @ KURZ SCRIBOSG
Steffen Scheibenstock has a Ph.D. in Physics and is working for SCRIBOS since the foundation in 2002 in different positions: IT, R&D, Project Management, Marketing & Product Management. Currently his position in Business Development covers the future development of the company – with a strong focus on the digital world. This includes topics like Digitization, Augmented Reality, Blockchain, AI and future trends.
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Guest speaker
Carl Van De Walle Presales Analyst @ CERMG
Carl Vandewalle is an experienced Pre-Sales Analyst at CERM and an expert in business automation and integrated workflows for industrial printing.
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Team member
Jan De Roeck Marketing Director @ EskoT
Jan De Roeck is highly respected and trusted for his insight in the graphic arts industry and his level of understanding of customer workflows and market requirements. He is a frequently asked speaker at industry events and represents Esko at different professional trade associations.
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Guest speaker
Jos Kabouw Global Sales Manager @ GMG
Consulting customers and dealers on their digital journey in value-added production solutions to the label business. Based on a good number of years of experience in the digital graphics business.
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Guest speaker
David Fierlafijn Strategic Partner Manager @ EskoG
David Fierlafijn is Strategic Partner Manager at Esko, where he leverages his 15+ years of experience in sales and technology to build and nurture key industry relationships. Combining deep domain knowledge of the packaging and graphics industries with a passion for digital transformation and innovation.
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Guest speaker
Frank Jacobs Senior Product Manager @ XeikonG
With almost 30 years of experience in digital printing, Frank Jacobs brings extensive global expertise to his role at Xeikon. In his role as senior product manager at Xeikon, Frank translates market needs into press specifications, and explains benefits and value of products back to the market.
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Guest speaker
Michele Ferrarini OEM Ecosystem Engagement Manager @ Avery DennisonG
Michele builds strong relationships with key players in the ecosystem, including Original Equipment Manufacturers (OEMs), end-users, and customers. He deeply understands the dynamics, trends, products, technologies, and regulations within the focus segment. He identifies opportunities for sustainable and profitable growth. He collaborates with internal teams such as product management, R&D, and sustainability to drive innovation and address unmet needs.
Esko
Automate, Connect, and Accelerate the Entire Packaging Go-to-Market ProcessEsko is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods.
For each stakeholder in the process, Esko solutions enable them to work efficiently and deliver right-first-time packaging and marketing content on time, every time.
