About this event
Introduction: Search is No Longer Just About Keywords
The rules of search have changed. With AI-powered summaries, voice search, and predictive content surfacing at the top of Google, traditional SEO tactics are no longer enough. You now need to optimise not just for Google’s crawler, but for its algorithmic brain—and the human user behind it.
If your content isn’t visible in AI search results, it’s effectively invisible.
Insight: Authority and Structure Are the New Currency
Modern SEO isn’t just about rankings—it’s about trust. AI prioritises content from authoritative sources that demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Meanwhile, site structure and internal linking are more important than ever as AI search engines rely on clarity to summarise answers.
Businesses that adapt their content for both user intent and machine readability will be the ones that win visibility in the new search landscape.
What You’ll Learn
- How AI has changed the search landscape: Understand what AI is looking for and how it reshapes content strategy.
- Building E-E-A-T into your site: Strategies to demonstrate expertise and trustworthiness in every article and page.
- The anatomy of an AI-optimised article: How to structure headlines, metadata, internal links, and more.
- Tools that give you an edge: How to use SEMrush, AlsoAsked, and Nozzle to track and optimise for AI visibility.
Who Should Attend
This webinar is ideal for:
- SEO specialists and digital marketers
- Content strategists and copywriters
- CMOs and brand managers overseeing organic visibility
- Agencies managing client web performance
Whether you're trying to future-proof your SEO or react to AI changes already happening in your rankings, this session will deliver practical next steps.
Why This Matters Now
AI is already writing search results—and choosing who gets featured. If you aren’t intentionally optimising for AI-enhanced environments, your competition will. Adapting now means maintaining visibility, traffic, and leads in a drastically evolving landscape.
About the Host
Mike Saunders is the CEO of Digitlab, a consultancy helping companies grow by connecting data, strategy, and digital tools. A TEDx speaker and one of the Top Global Digital Marketing Experts, Mike’s approach bridges the gap between business goals and digital execution. His team has helped scale strategies for companies in tech, retail, and finance—always with a focus on human connection and measurable results.
Digitlab
Our data-driven marketing builds your business.Digitlab is a full-service digital agency specializing in customer engagement and value propositions at the intersection of people and technology.
