About this event
When Harvard Business School analysed the data of 100,000s of website experiments, they found only 1 in 10 produced a winning result.
That's hundreds of thousands of changes which people thought seemed like a good idea...and yet 9 out of 10 of them didn't work.
In other words, everything you do to your website without testing has a 90% chance of being a waste of money or worse, could actually damage your revenue.
The answer?
CRO is often only used for tweaking small aspects of the front-end whilst a roadmap of bigger changes are worked on by a dev agency or in-house team.
But if the definition of CRO is simply to:
- Use research and data to understand what to do with your site
- Test those changes to make sure they really work
Then why do anything other than CRO?
Data-driven innovation can fuel everything you do, from the smallest to the biggest changes.
Find out why and how you should stop guessing what to spend your dev budget on and reap the return from every penny.
How to join the conversation:
We will be using polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.
All registrants will receive a link to watch on-demand after the event.
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About Jonny Longden
Jonny has 20 years’ experience in analytics and performance improvement in marketing and retail, and 13 years’ experience directly in conversion optimisation and experimentation.
He founded and grew one of the UK's largest and most innovative in-house experimentation teams at Sky, and has also helped the likes of Nike, Nokia and Manchester United become more data-driven.
Journey Further is an official Conversion partner of:
Journey Further
Clarity at Speed.Campaign Magazine Global Performance Marketing Agency of the Year.
Our clients gain direct access to a highly experienced team, working together to drive previously unthinkable results.
