About this event
Estate Agents : How many properties do you see appear on Rightmove every morning that you were never invited out to value?
That is the challenge facing almost every estate agent right now.
On Monday 3 August 2026, from 1.00pm to 2.00pm, Christopher Watkin will be hosting a completely free ICG webinar with:
Iain White, estate agency coach and thought leader
Steph Vass founder of TAUK
Michelle Gallagher, twice a winner in the Best Estate Agent Guide at the EA Masters
Cindy Slaughter, Marketing Chief at Avocado and iAD
We will tackle the two biggest battles in estate agency.
First, how to use sales marketing and brand marketing to get invited to more valuations and market appraisals.
Second, how to stop losing the instruction on the sofa because another agent has offered a cheaper fee or promised an inflated asking price.
This will not be an hour of vague theories and marketing waffle.
It will be practical advice, honest opinions and ideas you can actually use inside your estate agency.
The webinar is completely free, and every person who registers will receive the full video recording.
So, even when you cannot attend live, register anyway.
There are far too many estate agents chasing too few instructions.
This webinar could help make sure you are called out to more of them.
Hosted by
Christopher Watkin is a leading UK property market commentator, known for his data driven insights and straight talking analysis. He works with estate agents across the country to help them become the recognised authority in their local market. Through his content, training, and consultancy, he focuses on turning knowledge into listings.
Iain White is a respected estate agency coach and founder of ICG, working with agents across the UK to improve performance, profitability, and consistency. Known for his no nonsense approach, he specialises in helping agents win more instructions and build sustainable businesses.
Frank Marketing is an agency that delivers outstanding marketing results in an honest and straightforward manner. They provide strategic guidance, insightful solutions, and skillful delivery to help clients achieve their ambitious goals.
