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The Omnia Group’s Partner Webinar Series - Hunter vs Farmer: How to Sell Without Feeling Salesy Featuring Stephen Harrington-Descoteaux

About this event

Hunter vs. Farmer: How to Sell Without Feeling Salesy

In today’s competitive market, the best companies know it’s not just about the hunt it’s about how well you farm. That means every client interaction, especially from your service team, is a chance to plant seeds for growth.

Join us for this high-impact session where we’ll explore the winning balance between “Hunter” (proactive sales) and “Farmer” (relationship-driven service) mindsets and how both drive revenue. Whether you're out there selling or solving client concerns, this session will show you how to uncover opportunities, build trust, and drive meaningful growth, without ever sounding pushy.

You’ll learn how to:

  • Reframe selling as helping and protecting—not pitching
  • Use natural language to introduce recommendations during service calls
  • Educate and cross-sell without derailing the conversation
  • Build loyalty that leads to long-term revenue
  • Spot hidden opportunities in everyday service moments


If you interact with clients, you’re already in sales! This session shows you how to do it with purpose, professionalism, and heart.

Hosted by

  • Guest speaker
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    Stephen Harrington-Descoteaux Accidentally Intentional Diva of Insurance @ Agency Performance Partners

    Stephen Harrington-Descoteaux, of Agency Performance Partners, has over 15 years of insurance management experience. After eight years of restaurant and retail management, his focus shifted to the insurance industry. As an agency trainer, power HawkSoft user, and process creator, he brings fresh visions and insight to the quickly changing business world. Stephen believes that everyone can be successful with proper training and encouragement.

  • Team member
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    Jamie Morlock Director of Client Development @ Omnia Group

    I work with organizations on hiring, retention, and talent development strategies, using the Omnia assessment tool as a data driven and reliable source of information.

  • Team member
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    Omnia Group The Omnia Group

The Omnia Group

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Our simple assessment, tailored reports, and dedicated coaching capabilities empower HR and business leaders to continuously grow, develop, and inspire their workforce. This goes far beyond the hire—we’re a reliable and accessible partner throughout all stages of the employee lifecycle.