Applied Concepts invites you to their event

The Financial Cost of an Untrained Sales Team: Why Muscle Memory Drives Profitability

About this event

SUMMARY

Do you and your team have a mindset and culture dedicated to professional and personal growth? Are you and your team aligned behind the need for an "Endless Pursuit of Better"? This webinar is designed to help you understand the framework to achieve that worthy goal and to understand the challenges you face on your way, including the financial cost associated with an untrained and uninspired sales team—especially one hired during the inventory challenge.

Changing mindsets is hard. Building a culture is hard. We'll give you some practical tips and best practices to get started.

AUDIENCE

Owners, General Managers, Management, HR, Aspiring Managers, Anyone Committed to Professional Development

HOSTED BY

  • Jose Morales - Director of Strategic Partnerships
  • Brett Kelly - Executive VP of Dealer Performance

AGENDA

  • How and why should you establish a mindset of learning & development?
  • What is spaced repetition and how does muscle memory drive performance improvements?
  • The financial impact of untrained sales team
  • The unique challenges for sales teams that were built during the inventory shortage
  • Case Study: How is ROI and skill development measured? How is success achieved?

Hosted by

  • Team member
    T
    Brett Kelly EVP Dealer Performance @ Applied Concepts

    Brett has been in the auto industry for over 20 years. He spent 15 years with Cox Automotive where he led several of their brands through key growth initiatives, including AutoTrader.com, VAuto, Vin Solutions, Haystak Digital Marketing, and Dealer.com.

  • Team member
    T
    Jose Morales Director of Strategic Partnerships @ Applied Concepts

    Jose has been a guest presenter and coach for hundreds of dealerships and some of the nation’s largest auto groups. He is thought of as one of the industry’s foremost lead handling experts. He focuses on building meaningful relationships with major dealer groups, and manufacturers.

Applied Concepts

Drive Elite Performance

The definitive source of training in the automotive space. We provide sales and performance training and coaching for auto dealerships to improve the way they connect and communicate with customers.