Leveraging a New Era of Stadium Technology to Improve Operations and Fan Experiences

Wednesday, March 9 | 12:30 PM ET

Leveraging a New Era of Stadium Technology to Improve Operations and Fan Experiences, powered by SpotOn

To combat the latest labor challenges and increased cost of goods, stadiums of all sizes are embracing new technology—from in-seat ordering to grab-and-go terminals and mobile ordering for cashless payments—as a way to streamline their operations and create a frictionless experience for their guests and employees.

In this conversation, we’ll take a deep dive with The Arizona Diamondbacks to discuss how they are embracing an omni-channel approach to create cohesion across multiple software and hardware systems on one platform.

Attendees will learn how they can leverage technology at their own facilities to:

• Increase throughput with a combination of self-service tech and traditional cashiers, or minimize staffing by going self-service only
• Boost sales with automated self-serve technology designed to increase orders and upsells
• Create an exceptional fan experience by ensuring fans are spending less time in line and more time enjoying the game
• Capture comprehensive, usable data and analytics across all segments of your business Operation
• Maximize and retain labor with POS software that’s easy to use and requires minimal training
• Enhance existing systems such as native mobile apps with POS integration through open APIs

Don’t miss this eye-opening conversation between the Arizona Diamondbacks and the omni-channel POS technology experts from SpotOn to learn how you can up your game with a unified technology solution for stadium commerce operations, fan engagement, employee satisfaction, and data analytics.

Featured Speakers

Kenny Farrell is the Senior Vice President, Marketing & Business Analytics of the Arizona Diamondbacks. Kenny Farrell enters his 25th season with the D-backs in 2022 and is responsible for advertising, promotions, fan development, fan experience and consumer research. Farrell also oversees the team’s Ticket Operations department where he spent his first 12 seasons with the organization. With a background in analytics, Farrell brings a data-driven approach to the team’s marketing efforts. He led the development and rollout of internally developed BI tools and a custom CRM application to aide smart and swift decision-making needed for the organization. Farrell added Fan Experience, including oversight of the clubs food and beverage and retail operations, to his responsibilities in 2021.

Wayne Scarsella is the Executive Vice President, Sports and Entertainment for SpotOn. Wayne Scarsella is an industry leader with 20+ years experience in delivering technology solutions for the sports and entertainment, hospitality, specialty retail, and communications industries. He’s currently EVP of Sports and Entertainment at SpotOn, where he partners with the country’s leading venues to help them modernize their solutions, enable contactless guest experiences, and future-proof operations. Wayne applies his unique background of software and hardware sales and operations expertise to deliver “win-win” custom fit client solutions. His expertise includes helping enterprise clients solve for changing customer expectations and evolving challenges that impact technology and solutions execution, both short-term and long-term.

Registration is free. All registrants will receive a link to watch the recording once the session concludes. If you didn't register for the session, you can watch on-demand here.

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