About this event
EV Infrastructure News will host the UK’s EV charging industry for a webinar about consumer trust and engagement.
The disconnect between charging infrastructure availability and public perception is one of the industry's biggest challenges.
Looking at the misconceptions propagated by mainstream media, the EV sector faces a public that does not trust in its benefits. How are CPOs engaging with sceptical consumers? Is it possible to engage with drivers who aren’t already considering an EV?
When potential customers hold misconceptions about charging times, network reliability, or cost-effectiveness, these beliefs directly impact infrastructure utilisation rates and revenue streams. By identifying the specific myths that prevent adoption, CPOs can develop targeted communication strategies that address real barriers rather than perceived ones.
This webinar aims to facilitate conversation about the best way to boost consumer buy-in, target new customers and beat misinformation through evidence-based strategies that turn sceptics into customers and customers into advocates.
Hosted by
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Team member
Molly GreenT
Molly is a senior reporter at Solar Media, leading coverage on the UK-focused sites. She has an in-depth understanding of the UK energy market and the importance of energy management within it.
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Guest speaker
Vicky Edmonds CEO @ EVA EnglandG
Dr Vicky Edmonds, CEO of EVA England, is a leading expert in the EV and net-zero landscape, with nearly two decades of experience shaping UK government transport decarbonisation policy. As former Head of the Office for Low Emission Vehicles (now OZEV), she spearheaded the UK's 2030 phase-out of new petrol and diesel cars and led transformative projects like the £950m Rapid Charging Fund. An experienced policy maker, she’s also been a passionate EV driver for six years, giving her first-hand insight into the evolving EV market. Her expertise also extends to legislation, including the 2018 Automated Electric Vehicles Act, and to wider energy system decarbonisation strategies through her work with the Energy Systems Catapult. As CEO of EVA England, she champions the interests of EV drivers and advocates for a cleaner and fairer transport future.
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Guest speaker
Jade Edwards Head of Insights @ ZapmapG
Jade joined Zapmap in 2022, to develop our data and insights offering. The Insights team now provides unrivalled data and insights into the shape and usage of EV charging infrastructure, as well as the attitudes and behaviours of EV drivers. Jade brings to her role more than 10 years of experience in data and insights, which she gained across a range of roles and variously led operations, product and sales teams.
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Guest speaker
Tanya Sinclair CEO @ EVUKG
Tanya has been a leading voice in e-mobility policy, communications and advocacy since the early days of the market. She began her career with pioneering OEMs such as Nissan, Tesla, and LEVC during the formative stages of the industry. She went on to lead high-performing teams at one of the world’s fastest-growing EV charging companies. She returned to the EV sector as EVUK CEO, driving demand for electric vehicles, after running a consultancy advising industry associations and membership bodies on commercial strategy.
Solar Media
Events. Publishing. ResearchSolar Media Ltd is a business to business media company specialising in the provision of digital news, business intelligence, print publishing and high quality events to serve the needs of the Solar, Energy Storage, Electric Vehicle and Distributed generation sectors of the Energy Industry.
