How The Pro Sports Analytics Movement Impacts Consumers

Data and analytics have transformed how professional athletes of all sports train and perform. This has led to an era where elite athletes squeeze more out of their capabilities than ever before. But it has also led to a major trend with the average consumer who wants to track and improve their performance just like the pros. From youth sports through college, amateur athletes and weekend warriors have a wide array of data-driven products that aim to help them perform their best at whatever sport or fitness activity they participate in. This webinar will examine the trend of trackers and wearable products that started with the pros and are focusing on scaling with consumers.

Join us on Wednesday, August 28 at 1 PM ET to learn How The Pro Sports Analytics Movement Impacts Consumers. If you have any questions that you'd like to send in ahead of the webinar, email us at webinars@sporttechie.com.

About our speakers:

Meridith Unger is the Founder and CEO of Nix, a consumer health & wellness company masquerading as a biosensor company. Nix’s initial product is a sweat sensor that informs athletes, soldiers, and laborers of their hydration status and electrolyte loss levels in real-time.

A serial company starter, Meridith has worked closely with several Boston and New York-based venture capital firms in the creation of seven life science and consumer startups prior to Nix. Meridith is a college basketball player-turned-marathoner who has completed 9 marathons, including all of the Abbott World Major Marathons. She earned her A.B. from Bryn Mawr College where she received the Anna Pell Wheeler Prize for Mathematics, and her M.B.A. from Harvard Business School. Meridith is a Kauffman Fellow and a Harvard Business School Blavatnik Fellow.

Benoît Simeray is the CEO of PLAYR, Catapult Sports' consumer product. He is responsible for taking PLAYR to market, where it is now being used by thousands of aspiring soccer players.

Benoit has over two decades of experience in building global consumer electronics businesses. Prior to Catapult Sports, he was Vice President of Global Sales at consumer wellness technology firm Jawbone, responsible for sales, sales operations and channel marketing across a platform spanning some 50 countries. Prior to Jawbone, he spent almost 10 years at TomTom in senior executive sales. Benoit played an instrumental role in the company’s growth and established its fitness business unit.

Marilou McFarlane is the President of SportsTechWorks as well as the Founder and Board Co-Chair of Women in Sports Tech.

An inspiring sportstech and innovation veteran, Marilou currently leads SportsTechWorks, propelling early- and growth-stage startups to success via investment strategy, brand and product development, and user and revenue growth marketing initiatives. After a successful 15 year career building brands at CBS in San Francisco, and leading numerous global startups to their next level, she founded Women in Sports Tech (WiST) to drive growth opportunities for women in the business. A frequent panelist at events such as CES, HBS, Hashtag Sports, and SportTechie, she is a 3:06 marathon runner and former NCAA athlete with a B.S. in Business Administration from UNC-CH, where her daughters played soccer before playing professionally and moving on to Harvard Med School, Stanford GSB and Microsoft respectively. Recently honored as one of “19 Bay Area Women to Watch in 2019”.

Taylor Bloom, SportTechie's CEO and Co-Founder, will be moderating the webinar.

Learn more about the sports technology innovation at CES 2020 here.