About this event
Join us Thursday, June 25th as CMO Matt Sornson and CRO Connor Fee share how we redefined our ideal customer profile (ICP) in the face of a pandemic-caused recession.
In this 30-minute conversation, get a rare look behind the scenes as Matt and Connor discuss this data-driven shift. You'll hear about:
- what healthy, sustainable revenue means and why it's so important
- our new ICP, based on lifetime value (LTV) rather than bookings
- how this new LTV ICP guided Clearbit through our recession planning
- how we're operationalizing this LTV ICP throughout the company
We'll leave some time for Q&A as well.
See you Thursday!
Hosted by
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Guest speaker
Connor Fee CRO @ ClearbitG
