How Much Value Should You Expect From the Google Ad Grant?

The Google Ad Grant gives nonprofits up to $10,000 per month in free search advertising, which sounds great. But “free” only matters if it helps more of the right people find your organization and take action.

Join us for a practical look at what the Ad Grant can actually do for nonprofits. We’ll walk through real account examples, the results different organizations can expect, and the factors that turn search traffic into donations, signups, registrations, volunteer interest, and other meaningful next steps.

What you'll learn:

• What real Google Ad Grant results can look like for nonprofits
• How to understand what your Ad Grant could realistically be worth
• How different goals shape what success should look like
• The key performance drivers strong Ad Grant accounts have in common
• Where nonprofits often miss opportunities to get more value from the grant

📆 Free to join. Spots are limited—save yours now. Recording included.

Note: By registering for this webinar, you consent to receive communications from the presenters using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.