Understanding the EU Packaging and Packaging Waste Regulation (PPWR)

The EU’s Packaging and Packaging Waste Regulation (PPWR) is one of the most significant regulatory changes to impact packaging in a generation.

From August 2026, it will introduce mandatory recyclability requirements, new design rules, labelling obligations, and restrictions on certain packaging formats.

For UK producers exporting to the EU, this isn’t optional.

In this introductory webinar, we’ll break down what PPWR means in practice and what actions you should be taking now.

We’ll cover:

• What PPWR is and who it applies to
• Key timelines and when requirements take effect
• What “recyclable packaging” really means under PPWR
• How obligations differ for manufacturers, importers, and distributors
• The most common compliance questions (and what producers are getting wrong)

Whether you’re just starting to assess PPWR or looking to sense-check your approach, this session will give you a clear, practical starting point.

👉 Register now to understand what PPWR means for your business