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Powerful Presence: Creating an Impactful Nonprofit Brand

About this event

Branding plays a critical role in moving a nonprofit forward toward its mission. Some advantages of having an impactful presence in the nonprofit industry include a much wider and far-reaching network of supporters, increased credibility, and more efficient fundraising efforts. Ready to create an impactful nonprofit brand? Join us for this panel as we discuss everything you need to know about branding with industry experts.

Meet the Panelists

Karla Despradel, Design Director at Constructive

Karla is a strategic designer who brings a decade of experience in cross- disciplinary design research, branding, and experience design for social impact. As Design Director, she sets Constructive’s standards for design excellence and leading our design team to create powerful, purpose-driven brands that drive social innovation.

Before joining Constructive, Karla worked as a Senior Designer with global innovation firm, Doblin, as a UX Designer with the Arnhold Institute for Global Health at Mount Sinai, and internationally as a Social Innovation Design Consultant, focusing on issues of public health, gender-based violence, and justice system reform.

Cierra Selby, Senior Consultant & Chief Empowerment Officer (CEO) at Great Internal Communications

Cierra Selby is the Senior Consultant and Chief Empowerment Officer (CEO) of Great Internal Communications. Her work is firmly rooted in empowering workplaces and their employees through internal communication. It's her passion to strengthen organizations from the inside out, which enables them to build better cultures. Cierra is also an avid reader, museum hopper, and lover of murals.

Dana Snyder, Founder & CEO at Positive Equation

Dana Snyder is a speaker, podcast host, and digital marketing strategist. As the Founder of Positive Equation, her mission is to teach nonprofits how to use social media ads to transform their online experiences through digital marketing and reach a diverse set of donors through monthly donor programs.

She frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her podcast, Missions to Movements.

Based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, Hashtag Lunchbag, LA84 Foundation, and many more.

Jessica King, Business Lead at Getting Attention

Jessica King is the business lead at Getting Attention, where she helps nonprofits acquire and manage the Google Ad Grant to expand their impact. Prior to her work at Getting Attention, Jessica worked in nonprofit and higher education organizations focusing on communication and digital marketing, and most recently in search engine optimization in the mission-driven sector.

Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, building furniture, and hanging out with her cats, Benny and Olive.

What will be discussed?

  • Industry best practices for creating a more impactful nonprofit brand
  • Tools and resources to support your branding efforts
  • Insights into how best to measure the impact of your brand

Who should attend?

While we firmly believe that anyone in the nonprofit sector could benefit from learning and thinking about branding strategy, nonprofit marketing team members and fundraising professionals will find this panel the most pertinent.

Earn 20 Cause Coins Today!

When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.

Interested in being a panelist? Let us know via this survey.

Hosted by

  • Guest speaker
    G
    Jessica King Business Lead @ Getting Attention

  • Guest speaker
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    Cierra Selby Digital Marketing Consultant @ Great Internal Communications

  • Guest speaker
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    Karla Despradel Design Director @ Constructive

  • Team member
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    Team NXUnite NXUnite

    NXUnite is here to make introductions that lead to lasting relationships.

  • Guest speaker
    G
    Dana Snyder Founder & CEO @ Positive Equation

  • Team member
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    Colleen Carroll NXUnite Lead @ Nexus Marketing

NXUnite

Making introductions that lead to lasting relationships.

NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.

NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.