Your Calm Before the Peak Season Storm: Unlock Marketing Performance with SERVER-SIDE TAGGING

As peak season approaches, brands face a high-stakes window to maximize revenue and improve return on ad spend (ROAS). But many businesses face a well-known barrier: decreasing data quality, poor marketing attribution, and declining conversions. Without the right setup, businesses lose visibility, waste ad spend, and risk damaging customer relationships—limiting future growth.

In this high-impact webinar, we’ll uncover how Server-Side Tagging  can solve these challenges by improving both data quality and volume, and boosting campaign performance.

Key Takeaways:

• Why now is the perfect moment to future-proof your first-party data strategy
• Proven tactics to increase revenue, data quality, and compliance during high-traffic campaigns
• The added value of complementing your CMP with Server-Side Tagging
• How to implement Server-Side Tagging—fast and without added complexity
• Actionable steps to switch from client-side to server-side before Q4 peaks
• Real-world examples of how Usercentrics Server-Side Tagging improves conversion tracking, data quality, and privacy compliance

Don’t let poor tracking cost you year-end growth. Get ready to finish strong.

Speakers:

Max Lucas - Senior Consultant & Managing Director at DWC

Max supports companies in the implementation, optimization, and maintenance of Usercentrics CMP and modern web analytics infrastructures. As Managing Director of DWC, he advises on sustainable, privacy-compliant tracking and data-driven marketing efficiency. He specializes in complex tracking setups and supports international companies from strategy to technical implementation.

Daniel Zacarias - Senior Product Manager at Usercentrics

Daniel leads Usercentrics’ new Server-Side Tagging product, helping businesses achieve better marketing outcomes through future-proof measurement infrastructure.

Tom Wilkinson - Senior Marketing Consultant at Usercentrics

Tom is a technical Growth Marketer with 25 years of experience helping companies scale through paid acquisition, growth strategy, and marketing analytics. He supports businesses in building future-ready, privacy-compliant growth engines.