MadKudu invites you to their event

Decoding Data Science and AI for CMOs

About 45 minutes

About this event

As a CMO, it is your responsibility to translate data into insights.

A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence. But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand?

In this session, Paul Roetzer, Founder & CEO, Marketing AI Institute & PR 20/20 and Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy by:

  • Understanding the difference between data science and machine learning & what is right for your organization
  • Determining where and when it makes sense to incorporate AI
  • Ensuring data accessibility

Hosted by

  • Team member
    T
    Francis Brero Cofounder @ MadKudu

  • Guest speaker
    G
    Paul Roetzer Founder & CEO @ Marketing AI Instititue

    Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.

MadKudu

Take the guesswork out of your GTM strategy

For companies that need to increase quality pipeline, MadKudu is the only predictive scoring solution that analyzes your marketing, product, and sales data to surface the prospects in your database who are most likely to buy — allowing your GTM team to focus their time and energy where it matters.

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