Optimise, Don't Overspend: 3 Underutilised Ways to Drive Ad Efficiency in 2025

With rising media costs and tightening budgets, every advertising dollar needs to work harder. The path to true efficiency isn't about spending more; it's about spending smarter.

Join Stephanie Ahfuni, XPON's Google Marketing Platform Lead, for a practical, 45-minute session where she will showcase three proven, but often underutilised, strategies that you can implement before the end of 2025 to make your ad spend more intelligent and profitable.

In this session, you will learn:

• A framework for shifting your bidding strategy from conversion volume to true business profitability.
• How to unlock the powerful targeting capabilities hidden within your own data.
• The methodology for eliminating wasted impressions and dramatically improving the efficiency of your media buys.

This webinar is designed for marketing leaders, performance marketers, and adtech specialists who are responsible for budget allocation and campaign performance. If you need to make your ad spend work harder and prove its efficiency, this session is for you.