About this event
Do you find that analytics undervalues prospecting activity? While in-platform metrics often overstate the effectiveness of the channel, with Meta and Google summing to more than the number of conversions in your back-end systems?
The walled-garden approach platforms have taken has made it harder to understand the contribution of each ad platform and arrive at a single source of truth.
In this webinar, we will discuss how you can use a three-pronged approach to attribution to get a clear view of how your search, social, and programmatic activity work together to drive performance, allowing you to make confident investment decisions.
What you will learn:
How to join the conversation:
We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.
Partners
We’re a demanding bunch!
We're digital heavyweights who demand: More of the data, more of the platforms, more of the creative and more for our clients