DemandMore invites you to their event

How To Do Multi-Channel Attribution

About this event

Do you find that analytics undervalues prospecting activity? While in-platform metrics often overstate the effectiveness of the channel, with Meta and Google summing to more than the number of conversions in your back-end systems?

The walled-garden approach platforms have taken has made it harder to understand the contribution of each ad platform and arrive at a single source of truth.

In this webinar, we will discuss how you can use a three-pronged approach to attribution to get a clear view of how your search, social, and programmatic activity work together to drive performance, allowing you to make confident investment decisions.

What you will learn:

  • How to accurately measure incrementality with lift studies
  • How to build a multi-channel, single source of truth dashboard
  • How to confidently determine how much to spend on each channel 

How to join the conversation:

We will use polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.

Partners

Hosted by

  • Team member
    T
    Wesley Parker Co-Founder @ DemandMore

    Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.

DemandMore

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