The Social Intelligence Lab invites you to their event

Agentic AI in Social Intelligence: Hype, Help, or Harm?

About this event

Agentic AI (the systems that take action on your behalf) are already reshaping how some teams approach social listening and unstructured data analysis. But are they helping us work smarter, or just adding another layer of abstraction?

This panel brings together researchers, practitioners, and tech builders to explore the real implications of agentic AI in social intelligence.

We’ll ask:

  • Is agentic AI a genuine upgrade, or just automation with a new name?
  • What’s the trade-off between speed and control, and who decides?
  • How do we maintain righour and credibility when interpretation is outsourced?
  • Where is agentic AI already proving useful, and what boundaries should we set?
  • What skills matter most in a world where the AI is asking and answering the questions?
  • What does a responsible and rigorous approach to agentic AI look like in practice?
  • What are the realistic next steps for AI in social intelligence that could deliver value without amplifying risks?

Whether you’re excited or uneasy about the rise of agentic AI, this session is for you. We’ll cut through the buzzwords, surface real use cases, and get honest about what’s coming next.

Register now to join live or get the playback.




Hosted by

  • Guest speaker
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    Michael Lee Social Insights Director @ VML

    Michael has over 10 years of experience managing social intelligence and digital research projects in the agency world, helping clients connect the dots across audience insights, cultural trends, and competitive landscapes.

  • Team member
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    Jillian Ney Founder @ The Social Intelligence Lab

  • Guest speaker
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    Ferdinand Leon Meister Chief Revenue Officer @ Datashake

    Ferdinand Meister serves as the Chief Revenue Officer at Datashake, where he is responsible for driving the company’s global growth. In his role, Ferdinand leads brand expansion initiatives and oversees all commercial engagements, from strengthening customer relationships to building a robust partner network across multiple levels. His focus is on unlocking new opportunities, fostering long-term collaborations, and ultimately accelerating both the brand presence and business success of Datashake worldwide.

  • Guest speaker
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    Ellen Tseng Head of Social Listening @ Block Inc

    📲With a spirited dash of creativity and strategy and over 13 years of experience, I thrive as a social media and marketing leader, steering global and local teams towards remarkable achievements. My journey includes crafting dynamic strategies, launching captivating campaigns, diving deep into data insights, and delivering insightful marketing research and strategy in the digital and social media arena.

The Social Intelligence Lab

Advancing the value of social and internet data as a source of insight.

We are a global community dedicated to advancing the value of social and internet data as a source of insight.