About this event
The DSP Evolution: Why Amazon is now a Media Company (and what that means for your Planning)
Amazon is quietly becoming one of the world's most powerful media owners - and that shift changes how established brands should plan advertising, budget and full-funnel strategy well beyond Sponsored Ads.
In this session, the Venture Forge team unpacks what the DSP evolution actually means for £5m+ brands: where the real growth sits, why most brands scale DSP before their account can convert the demand, and how to plan advertising as a commercial investment rather than a cost line heading into peak.
Full agenda and speakers to follow...
Hosted by
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Team member
Mike Godsiff Head of Advertising and Media @ Venture ForgeT
Head of Advertising and Media at Venture Forge, with extensive experience in Amazon advertising, campaign management, and marketplace growth. I specialise in helping brands maximise performance and profitability through data-driven media strategies across Amazon.
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Team member
Andrew Banks CEO @ Venture ForgeT
CEO of Venture Forge, leading 25+ Amazon brands to sales success on Amazon across the UK, Europe and North America.
Venture Forge
Commercial Clarity for Leading Amazon BrandsVenture Forge drives commercial success for brands on the world's largest shop. We help you grow the top-line, and dig deep into your bottom-line - turning overlooked opportunities into a more profitable way to do Amazon from beginning
