The DSP Evolution: The Growth of Amazon’s Advertising Business (and what that means for your Planning)

The DSP Evolution: The Growth of Amazon's Advertising Business (and what that means for your Planning)

Amazon's Demand-Side Platform (DSP) business is now the second-largest in the world, behind only Google - and that shift changes how established brands should plan advertising, budget and full-funnel strategy well beyond Sponsored Ads.

In this session, the Venture Forge team unpacks what the DSP evolution actually means for established Amazon brands: where the real growth sits, why most brands scale DSP before their account can convert the demand and how to plan advertising as a commercial investment rather than a cost line heading into peak.

We'll cover:

• What DSP actually is, and how it differs from the advertising you already run.
• Why the growth of Amazon's advertising business changes your planning now.
• What's new and worth knowing, from the Netflix partnership to AMC.
• How DSP and audience data offset rising ad costs instead of adding to them.
• Why scaling DSP too early wastes budget, and how to sequence it so it converts.
• And whether it's right for your brand yet - plus where to start.

You'll leave with a clear view of where Amazon advertising is heading, and a practical steer on whether - and where - DSP belongs in your plan heading into peak.

Spaces are limited, so reserve your place today!