The Madison Group invites you to their event
About this event
A common—and costly—cause of product failure is inadequate product definition in the initial design phase. A rush to development without a comprehensive plan leads to unforeseen environmental stresses, misunderstood or unknown loads, and expensive redesigns down the line, due to either manufacturing or performance issues, fundamentally undermining the goal of creating products that are truly built to last.
This first installment in our Robust or Bust webinar series sets the stage for success by outlining a structured, failure-proof approach to product definition and risk assessment. We will demonstrate how to capture critical performance requirements, including functional specifications, real-world environmental factors, and expected mechanical loads so the development team has a clear idea on design intent and can make timely decisions during the design process. Attendees will walk away with a methodology for developing a robust design specification sheet that helps your team save time, avoid future field failures and ensure product success.
Hosted by
Melissa Kurtz holds an M.S. degree in Material Science and Engineering from Wayne State University. She has over 25 years of experience serving the global product development community across several industries. She is an expert in material selection, test method development, and failure analysis.
Erik Foltz is a Certified Professional Moldflow® Consultant. He received his M.S. from the Polymer Engineering Center at the University of Wisconsin – Madison. His specialties include plastic part design verification, process optimization and troubleshooting for injection and compression molding, and plastics failure. He has experience with thermoplastic, thermoset, elastomeric, and composite materials.
The Madison Group has been a recognized global leader providing consulting services, technical expertise and innovative technology to the plastics industry since 1993. We solve plastic problems and find economic solutions that help drive product development to yield higher quality parts.
